Movement: Own Your World

 

"Be Your Better Version Everyday"

 

Sergio Montenegro, the CEO of  EDICION, is not just a business leader. He is a source of inspiration and a symbol of change. His story and the brand EDICION show how one person's vision can have a considerable impact. 

 

Growing up, Sergio Montenegro needed to have the usual guidance some people had. He had no role models or mentors, and nobody in his family ran a business. They believed in the traditional path of schooling and getting a job. His parents did their best to provide him and his sister with a good life, but money was tight. 

 

He worked in construction, sometimes helping his dad and sometimes traveling for work. This challenging experience made him realize he needed to do something different. Sergio Montenegro saw the struggles around him, both in his family and in his community. This made him want to help. 

 

This led him to create EDICION, a clothing brand with a powerful message. This accomplishment was a big step in changing his life, with his goal being to motivate and inspire people. He says, "I didn't like to see people struggle, and I wanted to help." EDICION is about sending positive, motivational messages to the world. The journey has brought change for Sergio Montenegro and he believes in the importance of personal growth, saying, "We need to change, be our best versions, and own our world to be where we want to be." 

 

Sergio Montenegro founded EDICION with the intention of giving people that extra nudge they need to follow their dreams. He strives to change and transform lives and as a leader, his goal is to create more leaders, making the world a better place.

 

When he began, Sergio Montenegro had yet to learn how to start a brand. He had zero knowledge. But he didn't let this stop him. He learned by doing and grew through his experiences. This approach reflects the spirit of EDICION, which is all about improving and growing as a person. 

 

The impact of EDICION is starting to show. More and more people in local communities are learning about the brand and its message. Slowly but surely, the brand's inspiring message is spreading worldwide. 

 

Looking to the future, Sergio Montenegro sees EDICION spreading its message globally. He imagines the brand's clothing being worn by supporters worldwide. He dreams of having a headquarters for EDICION, a place that stands for change. 

 

EDICION's mission is clear: "Empower individuals to transform and achieve their aspirations by building a world where personal growth and goal attainment are not just possibilities but realities." It's a clarion call to embrace self-growth and actively shape one's world according to one's desires. The brand targets anyone who wants to grow and achieve their dreams, regardless of age.

 

Sergio Montenegro's story and EDICION are about growth and transformation. They are about turning dreams into reality. Sergio Montenegro's journey from a young construction worker to a CEO shows that anyone can make a difference with determination and a willingness to learn. Under Montenegro's leadership, EDICION is a movement that champions the power of being your better version to own your world.